Privacy Policy

Last Updated: September 21, 2026

Big South Performance respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Big South Performance (“Big South Performance,” “we,” “us,” or “our”) may collect, use, store, and disclose information when you visit our website, submit a service request, contact us, or otherwise interact with us online.

By using this website or providing information through it, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide to Us

When you submit a contact form, request service, request a consultation, or otherwise communicate with us, you may provide information such as:

  • Name
  • Email address
  • Phone number
  • Vehicle year, make, and model
  • Engine or trim information
  • Vehicle condition
  • Existing modifications
  • Requested repair, diagnostic, tuning, installation, or performance service
  • Project details
  • Preferred method of contact
  • Messages, questions, or comments
  • Photos, documents, or other information you voluntarily provide

Please do not submit sensitive personal information that is not necessary for us to review your automotive service request.

2. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by the website, hosting provider, security tools, analytics technologies, or similar services.

This information may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate geographic area derived from an IP address
  • Referring website
  • Pages viewed
  • Date and time of visits
  • Time spent on pages
  • Links or buttons interacted with
  • General website usage and performance information

We may use this information to operate the website, maintain security, understand how visitors use the site, diagnose technical problems, and improve website performance.

3. How We Use Your Information

We may use information collected through the website to:

  • Respond to inquiries
  • Review service requests
  • Communicate about appointments or consultations
  • Evaluate vehicle and project requirements
  • Determine whether a requested service may be available
  • Prepare or discuss estimates
  • Request additional vehicle or project information
  • Provide customer service
  • Communicate about authorized automotive work
  • Maintain business and service records
  • Improve our website and services
  • Monitor website functionality and security
  • Prevent misuse, fraud, or unauthorized activity
  • Comply with applicable legal and regulatory requirements
  • Protect our business, customers, website, and legal rights

Submitting information through the website does not guarantee an appointment or acceptance of a vehicle or project.

4. Contact and Service Request Forms

Information submitted through our website forms is used primarily to review and respond to your request.

For example, if you request:

  • ECU tuning
  • Performance parts installation
  • Engine swap services
  • LS swap services
  • Performance engine work
  • Restomod work
  • Turbocharger or supercharger installation
  • Automotive diagnostics
  • Repair or maintenance services

we may use the information you provide to determine whether the requested work is appropriate for your vehicle and whether additional information is required.

Submitting a form does not itself create a service agreement or confirmed appointment.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, security, performance, and visitor analysis.

Cookies are small data files that may be stored on your device when you visit a website.

Depending on the website configuration, cookies may be used to:

  • Remember website preferences
  • Maintain website functionality
  • Improve website performance
  • Understand visitor activity
  • Detect technical or security issues
  • Support embedded third-party content

You can control or delete cookies through your browser settings.

Disabling certain cookies may affect the functionality or performance of parts of the website.

6. Analytics and Website Performance

We may use website analytics or performance-monitoring technologies to better understand how visitors use our website.

These technologies may collect information such as:

  • Pages visited
  • Visit duration
  • General traffic sources
  • Device and browser information
  • Website interactions
  • General location information derived from an IP address

This information may be used to improve website usability, content, performance, and service information.

If third-party analytics services are used, those providers may process information according to their own privacy policies.

7. Third-Party Services

Our website may rely on third-party companies or platforms that help us operate our website and business.

These may include providers of:

  • Website hosting
  • Website security
  • Email delivery
  • Contact forms
  • Analytics
  • Mapping and directions
  • Video or media embedding
  • Scheduling
  • Website maintenance
  • Cloud storage
  • Spam prevention
  • Technical infrastructure

These providers may receive limited information when necessary to perform services on our behalf.

Their handling of information may also be governed by their respective privacy policies and terms.

8. Embedded Content and External Platforms

Some pages may contain content or functionality provided by third parties, such as:

  • Maps
  • Videos
  • Social media links
  • External websites
  • Scheduling tools
  • Review platforms

When you interact with third-party content, the third party may collect information according to its own privacy practices.

Big South Performance does not control the privacy practices of independent third-party websites or services.

We encourage you to review the privacy policies of any external service you use.

9. How We Share Information

We do not sell personal information submitted through our service-request forms as part of our ordinary business operations.

We may disclose information when reasonably necessary to:

  • Provide or support a requested service
  • Operate or maintain the website
  • Work with service providers acting on our behalf
  • Prevent fraud, abuse, or security incidents
  • Protect the rights, property, or safety of Big South Performance, our customers, or others
  • Comply with a lawful request, court order, subpoena, or other legal obligation
  • Establish, exercise, or defend legal rights

Information may also be transferred as part of a merger, acquisition, sale, restructuring, or transfer of some or all of the business, subject to applicable law.

10. Automotive Service Information

Information relating to your vehicle may be maintained as part of our business and service records.

Depending on your interaction with Big South Performance, this could include:

  • Vehicle identification information
  • Vehicle specifications
  • Diagnostic information
  • Modification history communicated to us
  • Requested services
  • Estimates
  • Work authorization information
  • Repair or installation records
  • Communications concerning the vehicle

Information associated with an actual repair order, invoice, or customer relationship may be retained separately from information collected solely through the website.

11. Communications

If you provide your phone number or email address, Big South Performance may use that information to communicate with you about:

  • Your inquiry
  • Service availability
  • Your vehicle
  • Appointment scheduling
  • Estimates
  • Parts or compatibility
  • Project requirements
  • Authorized work
  • Follow-up concerning a service you requested

Submitting a service inquiry does not by itself mean that you have agreed to receive unrelated promotional communications.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on factors such as:

  • Whether you become a customer
  • The nature of your inquiry
  • Service and repair records
  • Business recordkeeping requirements
  • Warranty or dispute considerations
  • Legal or regulatory obligations
  • Fraud prevention and security requirements

Information that is no longer reasonably needed may be deleted, anonymized, or securely disposed of where appropriate.

13. Information Security

We take reasonable administrative, technical, and organizational measures intended to protect information from unauthorized access, loss, misuse, disclosure, or alteration.

However, no website, email system, electronic transmission, or data-storage system can be guaranteed to be completely secure.

You should therefore use care when sending personal information through the internet.

If a security incident involving protected personal information occurs, Big South Performance will take appropriate steps and provide notifications when required by applicable law.

14. Your Privacy Choices

You may contact Big South Performance if you would like to:

  • Ask what personal information you have provided to us
  • Correct inaccurate information
  • Update your contact information
  • Request deletion of information you previously submitted
  • Ask questions about how your information is used
  • Request that we stop certain communications

We will review requests and respond as reasonably appropriate and as required by applicable law.

We may need to retain certain information when necessary for legitimate business, legal, accounting, warranty, repair-record, fraud-prevention, or dispute-resolution purposes.

15. Email Communications

You may contact us at any time if you no longer wish to receive optional promotional emails from Big South Performance.

Service-related communications concerning an active inquiry, appointment, repair, invoice, vehicle, or other business transaction may still be sent when reasonably necessary.

16. Children’s Privacy

This website and Big South Performance’s automotive services are not directed toward children under 13.

We do not knowingly seek to collect personal information from children under 13 through this website.

If we learn that personal information from a child under 13 has been submitted without appropriate authorization, we will take reasonable steps to delete it where required.

17. Third-Party Links

Our website may include links to websites that Big South Performance does not own or operate.

For example, links may direct visitors to:

  • Social media platforms
  • Mapping services
  • Manufacturers
  • Parts providers
  • Review websites
  • Other external resources

Big South Performance is not responsible for the content, security, or privacy practices of third-party websites.

Visiting an external website is subject to that website’s own policies and terms.

18. Social Media

If you interact with Big South Performance through a third-party social media platform, that platform may collect and process information independently from us.

Information you choose to make public through social media may also be visible to other users.

Please review the privacy settings and privacy policy of the applicable social media platform.

19. Do Not Submit Unnecessary Sensitive Information

Our website contact and service-request forms are not intended for transmission of highly sensitive information such as:

  • Social Security numbers
  • Banking credentials
  • Account passwords
  • Full payment-card information
  • Government identification numbers

Unless specifically requested through an appropriate secure process, please do not submit this type of information through ordinary website contact forms or email.

20. Privacy Policy Changes

We may update this Privacy Policy periodically to reflect changes to:

  • Our website
  • Our services
  • Technologies we use
  • Business practices
  • Legal or regulatory requirements

When this Privacy Policy is updated, we may revise the Last Updated date at the top of the page.

We encourage visitors to review this page periodically.

21. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or personal information you have submitted to Big South Performance, please contact us using the contact information provided on our website.

Big South Performance
Winston-Salem, North Carolina

Phone: (336) 512-2447

You may also contact us through the Contact Us page on this website.